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What is Google Caffeine?
Google Caffeine is the name given to Google’s next algorithm update that is going live after the holidays. It seems that Google Caffeine will be more than Google’s regular updates. It will probably be a major overhaul of the calculations that Google uses to rank web pages.
What is going to change?
Of course, Google hasn’t revealed the details of Google Caffeine yet. However, the new index has been live on some test servers and some Google employees also talked about the next index. The following factors might play a larger role in Google’s next index:
a)Website speed: if you have a slow loading website, it might not get high rankings on Google.
b)Broken links: if your website contains many broken links, this might have a negative impact of the position of your web pages in Google search results.
c)Bad neighborhoods: Linking to known spammers and getting a lot of links from known spammers isn’t good for your rankings in Google’s current algorithm. The negative impact of a bad neighborhood will probably be even worse with Google Caffeine.
d)The over-all quality of your website: Google’s new algorithm probably will take a closer look at the over-all quality of your website. It’s not enough to have one or two ranking factors in place.
You’ll probably need good optimized content, a good website design with a clear navigation, good inbound links, a low bounce rate, etc. The number of social bookmarks might also play an increased role.
Factors like the age of a website, its past history, authority etc. will still play a role in Google’s new index. However, the effect of the different factors on your rankings will shift.
How can you adjust your web pages to Google’s new Caffeine index?
Although Google’s Caffeine update hasn’t been release yet, there are some things that you can do to increase the chances that your website will get good rankings in Google’s new index:
i)Remove all spam elements from your web pages. Anything that might be considered spam can and will have a negative effect on the position of your web pages sooner or later. This includes text that has nearly the same color as the background, cloaking and fully automated linking systems.
ii)Check your website design and the navigation of your website. Your website should have a professional look and feel. The navigation should be easy to understand and your web pages should easily be parseable by search engine spiders. You can test this with the search engine spider simulator in IBP (Select Tools > Search Engine Spider Simulator in IBP’s main window).
iii)Get links from social bookmark websites. Social bookmark links already play a role in Google’s current algorithm and that role might increase.
iv)Check your links. You shouldn’t link to websites that look like spammers. It’s better to focus on selected quality links instead of as many links as possible.
Google Caffeine is going to be released after the holidays. If you follow the tips above, your website will be in a good position when Google’s new index will be online.
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Search Engine Optimization (or SEO) is the systematic process by which an organization gains better search engine visibility over time. This web resource will help organizations understand how to efficiently optimize their websites for search engine rankings…on a nonprofit budget.
Internet users conduct over 625 million searches every day on search engines such as Google, MSN, or Yahoo. Are potential clients, partners, or donors able to find you online?
10 Reasons You Should Be Thinking About SEO
1.Easy – SEO is as easy as writing! Why not increase visibility and traffic to your site when all you have to do is make sure you are using rich content with lots of keywords.
2.Cost Effective – SEO is free! Natural SEO is the most cost effective marketing strategy in the world. SEO is the ultimate DIY way to get greater visibility online.
3.Reliable – Paid advertising only works as long as you have the budget to keep it running. As soon as your budget is gone, your site will disappear from the listing all together.
4.Targeted Traffic – Search engine optimization delivers potential clients, volunteers and donors right to your site. Natural SEO drives visitors that have actually typed in your keywords, which in turn will increase the likelihood of them getting involved.
5.Mission Marketing – It helps you better achieve your mission by making you more visible to potential clients and members. You also don’t spend money on marketing but rather save it for mission-driven programs.
6.Competitive – It keeps you in the competition—without SEO you aren’t even competing in the online market. Today’s nonprofit landscape is more competitive than ever which makes it that much more important for tools like SEO to be implemented correctly.
7.Organic SEO Rules – Search engine users tend to choose the natural search results in rather than paid listings. Figures show for natural (organic) search was 60.8% for Yahoo! and 72.3% for Google. For the more experienced user, the figure increases.
8.Build Better – Learning SEO helps you build a better website which in turn gives your visitor a better experience when they use your site. It is important in outreach to communicate easily and effectively. This helps you help your constituents better.
9.Creativity – If you are good at writing, or have a passion for writing, your website can be the perfect canvas for testing out your skills. You will be amazed by the impact words have on people and just how powerful words can be. The more creative you write, the more chance you have got for someone to link to your website.
10.Fresh – By keeping up on your sites SEO you are also keeping all the content relevant and up-to-date. This is not only useful for increasing traffic but also is a great way to develop conversations with your constituents.
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To be truly recognized on the internet, you must name your site. It must have its own domain name. This is a name which starts wit http:// and ends with extensions like com, org, net or country specific ones. An example is india.com
You may be wondering, what exactly is a good domain name?
A good domain name is one which is:
1. Easy to spell
3. Relates to your product or service
5. Cleverly combines words or sounds well together.
6. Words which can be used to identify your product or service.
While looking for a domain name, do a search for some related keywords that potential clients may use in searching for your product or service. You can then, use some of your keywords as a domain name. This will be advantageous for both humans and search engines. You see, humans will better memorize your name and search engines will match keywords typed by their users against keywords associated with your site.
A site’s domain name takes precedence over any other keywords found on the pages. This means that if your competitors use the same keywords as part of their page, search engines will give you more points if the same keyword is also found in your domain name.
Another advantage of having keyword as part of your domain name is that as your business grows, other sites will want to link to your site because it is viewed highly by other site owners. This is because they recognize that search engines will index their site higher because they are associated with your highly ranked site.
There are also various internet tools that will help you find and research a great domain name. These are as follows:
By utilizing these tools, you’ll be able to input your keywords and come up with some great domain names.
In case you didn’t know, there are various extensions that are available for you to choose from. They are: .com, org, info, net, tv, name, ws and more. In my opinion, you should choose a domain name with the extension .com. This is the most recognized extension. If you find that the .com extension is not available, there may be copyright or trademark restrictions on the other available extensions so be very careful when registering other names besides .com. My advice is to check for name trademarks first. You can check this with https://www.cscglobal.com/global/web/csc/trademark-search.html
It is always a very good idea to trademark your name to prevent anyone from using it.
Now that you have chosen a domain name, you must then register it.
Although there are many domain resellers that you can choose, you should spend some time evaluating them carefully. In fact, you should be able to find one that is no more than $10-$15 per year.